How Can You Use Video Content to Better Engage Your Audience?

On social media, videos receive more views and engagement compared to photos. Social video content generates twice as many shares as audio, text, and image content combined. Viewers retain 95% of a message when watching a video, in contrast to 10% retention when reading the same message in text format.

Whether it is for YouTube, Instagram reels, TikTok videos, or Facebook stories, videos are consumed more than ever before – and they’re effective.

Video marketing is part of brand evolution and acquaintance. But as we all know, constantly creating content can look time consumption and irresistible. My biggest part of advice is to make short videos that transport a whole lot of personality. The attention width of the average consumer is shorter than ever so keep content at or around ten seconds.

Social Sharing:

Videos are highly shareable across social media platforms. When a video resonates with viewers, they are more likely to share it with their friends, thereby broadening your video's reach. This provides a distinctive and impactful method for engaging audiences. Leveraging the power of visual storytelling, you can craft content that educates, inspires, and encourages action.

Leveraging Content

Whether you're creating videos specifically for marketing, or you have footage from presentations, talks, or live streams, all this content can be repurposed and utilized for marketing objectives.

The beauty of the live event program is that you have an huge amount of engaging content when you finish. This can be trimmed down and shared across your socials, emails, and in content on your website to drive more sales. Offer areas on your website to house both clips and full replays while using shorter video formats for emails and social.

Video marketing has become one of the most popular and real ways of capturing the attention of audiences across the world.